Director, Marketing

Key Responsibilities

M&A-Focused Strategic Brand Leadership

• Lead the development and execution of a marketing strategy aligned withVE&CI’sacquisition goals across Education and Cultural Industries globally.

• PositionVE&CIas a founder-friendly, trusted acquirer that understands the mission-driven nature of the businesses it pursues.

• Own and evolve brand messaging to ensure clarity, consistency, and alignment with portfolio goals across all channels.

M&A Enablement

• Partner with the M&A deal teamto develop high-quality materials for founder outreach, presentations, and acquisition communications.

• Align marketing initiatives with deal origination strategies and pipeline priorities.

• Create targeted ABM campaigns to support active deal pipelines within target verticals.

• Support acquisition announcement communications, managing the narrative transition for incoming companies and their stakeholders.

Portfolio Brand & Internal Communications

• Own theVE&CIportfolio narrative,ensuring coherence and alignment across companies, geographies, and audiences.

• Develop storytelling frameworks that honour the mission-driven character of portfolio companies while articulating the value of the broader platform.

• Design and deliver internal communications programs that keep portfolio companies informed, aligned, and engaged withVE&CI’sstrategy.

• Serve as a communications partner to the Portfolio Leader on announcements, transitions, and strategicmilestones.

PR & Communications

• Develop and execute communication plansto support acquisition announcements and broader portfolio news.

• Coordinate with key stakeholders,employees, press,andpartners,to control the narrative at critical moments.

• Liaise with relevant industry media, coordinating press releases, interviews, and briefings across target verticals globally.

Digital, Content & Events

• LeadVE&CI’sdigital presence,including website, social media, SEO/SEM, and content platforms.

• Produce compelling content, including but not limited tofounder case studies, acquisition announcements, thought leadership,andnewsletters,that builds visibility in target verticals.

• ManageVE&CI’spresence at industryevents,andplan high-value founder-facing gatherings (roundtables, dinners), including end-to-endlogistics, budgeting, and post-event evaluation.

Marketing Operations

• Own the marketing budget and ensure ROI-driven allocation of resources.

• Build and manage marketing systems, CRM integration, and analytics infrastructure.

• Manage external vendors (design, web, copywriting)as needed and track KPIs across brand awareness, deal origination, and portfoliocohesion.

• Support portfolio conferences and learning events through content development, promotion, communications, attendee engagement, and event execution.

MarketingCommunity & Capability Building

• Build and foster a community of marketing professionals across the portfolio

• Facilitate the sharing of best practices, tools, and successful initiatives

• Establish lightweight governance, standards, and scalable processes

• Support marketing capability development across business unit

• Over time,identifyand help develop high-potential marketing talent across the portfolio

Note: This role may require evening and weekend hours depending on event schedules, as well as occasional domestic and international travel to support off-site events and industry engagements.

WhatWe’reLooking For

• 12–15 years of progressive marketing experience, ideally in M&A, private equity, B2B software, or professional services.

• Genuineunderstanding of the importance ofEducation and/or Cultural Industries; a strong understanding of mission-driven organizations is highly valued.

• Proven success developing brand and marketing strategies in support of M&A deal origination and founder engagement.

• Exceptional storytelling and communication skills; able to translate complex business contexts into compelling narratives.

• Experience building and scaling digital marketing infrastructure:web, SEO/SEM, analytics, and CRM platforms.

• Comfortable as a standalone contributor with a builder’s mindset; able to set direction and deliver without a team beneath you (yet).

• Collaborative, with the ability to work closely with investment professionals and senior stakeholders across global geographies.

• Experience in decentralized or matrixed organizations is an asset.

• Bachelor’s degree in marketing, communications, or related field; Master’s or MBA is an asset.

• Based in or near the Greater Toronto Area is preferred; exceptional remote candidates will be considered.

• The salary for this role starts at $150,000 CAD