Marketing Manager

COVID 19 On-Campus Requirements

Prior to May 1, 2022, the University required all students, faculty, staff, and visitors (including contractors) to declare their COVID-19 vaccination status and provide proof that they were fully vaccinated or had an approved accommodation to engage in in-person University activities. These requirements were suspended effective May 1, 2022, but the University may reinstate them at any point.

About Queen's University

Queen’s University is the Canadian research intensive university with a transformative student learning experience. Here the employment experience is as diverse as it is interesting. We have opportunities in multiple areas of globally recognized research, faculty administration, engineering & construction, athletics & recreation, power generation, corporate shared services, and many more.

We are committed to employment equity and diversity in the workplace and welcome applications from individuals from equity seeking groups such as women, racialized/visible minorities, Indigenous/Aboriginal peoples, persons with a disability, persons who identify in the LGBTQ+ community and others who reflect the diversity of Canadian society.

Come work with us!

Applicant Guidance & Information

At Queen's, we are committed to helping people achieve their best. Whether you are beginning your career at Queen's or seeking your next opportunity, we are here to support you. Visit our Applicant Resources for guidance on applying, showcasing your skills and experience, and preparing for interviews.

Disclaimer: As part of the application process at Queen's University, our recruitment system uses Artificial Intelligence (AI), as defined under the Ontario Employment Standards Act, to ask job-related questions and confirm eligibility for hire. All final hiring decisions are made using non-AI related processes.

Job Summary

Reporting to the Director of Marketing, the Marketing Manager will provide oversight and build deeper engagement through the design, implementation and evaluation of Smith’s multifaceted marketing programs and initiatives to deliver against defined objectives and measures. Responsibilities include developing integrated marketing programs, maximizing connections with a variety of demographics through the use of both traditional and new media; developing and implementing long-term sales and marketing strategies; and overseeing the Marketing and Communications websites and all pages contained within. The Manager will work directly with internal Smith clients to ensure alignment of marketing efforts to business needs and for effective collaboration to generate desired outcomes. This person will also commission and oversee work done by others in the department and at external vendors.

Job Description

KEY RESPONSIBILITIES:
• Plan, oversee, and develop marketing initiatives, ensuring objectives are clearly defined and met within set deadlines.
• Recommend, write, and edit content of ad, web, social, digital and collateral copy.
• Develop and support the implementation of marketing briefs, campaigns and reports, for new and strategically important initiatives within the unit.
• Provide marketing and communications expertise to other colleagues within the department, ensuring that communications strategies and tactics, including brochures, letters, emails, various publications and digital collateral (websites and web graphics, e-newsletters, social media initiatives) align with those of the School.
• Provide service to internal Smith clients to ensure marketing plans are aligned with business needs, while meeting expectations and goals, and for effective collaboration to generate desired outcomes.
• Direct other Marketing & Communications staff and external vendors to deliver campaign components to high quality and desired outcomes.
• Plan and implement a variety of marketing executions including digital and traditional advertising, search, social media and content, sponsorship activations, events and other tactics as required.
• Coordinate and supervise the distribution of coordinated e-mail campaigns and development and maintenance of appropriate mailing lists using internal and external communication platforms.
• Develop promotion strategies designed to maximize marketing programs.
• Manage project budgets, including reviewing all supplier estimates, reviewing all invoices prior to Director’s approval, and generating regular reports on expenditures.
• Determine content of presentations and reports of program progress; evaluate and make recommendations for improvements and changes.
• Participate on staffing committees and make effective recommendations regarding the selection of job candidates.
• Manage performance by establishing performance standards, reviewing, and evaluating performance, and providing ongoing feedback to employees. Formally evaluate performance at the end of the probationary period and conduct formal performance reviews on an ongoing basis.
• Assess staff training and development needs and ensure that employees receive orientation and training to improve and sustain performance. Support and encourage individual career/professional development.


REQUIRED QUALIFICATIONS:
• University degree focused in Marketing and Communications or other related field.
• Several years (5+ minimum) of experience working in a marketing role and in a customer-focused communications environment.
• Experience writing and editing in a variety of formats, including print and social media, combined with strong persuasive and marketing writing ability is required.
• Proven experience and understanding of best practices in a variety of marketing platforms including advertising, digital, search, and social.
• Strong understanding of industry standard advertising and web site performance analytics.
• Demonstrated understanding of marketing strategy and best practices.
• Experience working with a variety of computer programs including MS Office, including Word, Excel Outlook, PowerPoint. Experience with HTML, CSS, JavaScript would be considered an asset.
• Consideration will be given to an equivalent combination of education and experience.

SPECIAL SKILLS:
• Professional and polished personal presentation style.
• Excellent communication and interpersonal skills, for both verbal and written with creative and concise writing and editing skills and effective interactions with a wide variety of individuals including staff, faculty, and students.
• Strong attention to detail and accuracy, with an understanding of the repercussions of errors on the reputation and credibility of the business school and the University.
• Good strategic thinking and the ability to deliver on goals, timelines, and projects.
• Strong orientation to deliver measurable outcomes that meet goals and objectives.
• Strong project management, organizational and time-management skills. Ability to prioritize among many competing demands and manage time and resources. Ability to multi-task and meet all needs in a prioritized and strategic fashion.
• Strong customer service skills: proven ability to respond quickly and professionally to a wide variety of constituents (senior staff, faculty, students, vendors and others.) Ability to interact professionally and effectively with people at all levels of the organization.
• Ability to work well as part of a team – flexible, collegial, and outcome-oriented.
• Management skills and ability to motivate and create a positive work environment, sensitivity to issues affecting performance of staff, commitment to employee development and safety.

DECISION MAKING:
• Ability to develop tactical strategies from briefings, and assess merits of various marketing options.
• Ability to prioritize and manage multiple competing deadlines.
• Ability to determine how best to engage internal clients to ensure programs are on track and delivering results.
• Determine which stakeholders need to be consulted in arriving at marketing and communications decisions.
• Determine most efficient process in developing identified marketing and communication initiatives; provide recommendations as necessary.
• Determine what information is valuable for furthering marketing/communications objectives, in consultation with the Director.
• Decide how to balance time and priorities to ensure responsibilities are carried out effectively.
• Determine methods to assess effectiveness of marketing strategies, collect, analyze and evaluate feedback, and make recommendations for improvement.
• Assess the effectiveness of the various initiatives, report outcomes to the Director, and make recommendations for change.
• Coordinate information flow and determine how to present or report on information.
• Evaluates job candidates and makes effective recommendations on suitable hires.
• Makes decisions and/or effective recommendations regarding transfers and promotions.
• Evaluates employee performance and decides on appropriate training or coaching to address lack of proficiency in carrying out responsibilities, or remedial action for staff disciplinary situations.
• Assesses investigation outcome of grievances and makes effective recommendations on appropriate course of action or next steps on grievances.

Employment Equity and Accessibility Statement

The University invites applications from all qualified individuals. Queen's is strongly committed to employment equity, diversity, and inclusion in the workplace and encourages applications from Black, racialized persons, Indigenous people, women, persons with disabilities, and 2SLGBTQI+ persons. In accordance with Canadian Immigration requirements, priority will be given to those who are legally eligible to work in Canada.

The University provides support in its recruitment processes to all applicants who require accommodation due to a protected ground under the Ontario Human Rights Code, including those with disabilities. Candidates requiring accommodation during the recruitment process are asked to contact Human Resources at [email protected].