We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

WhatYou’llBe Doing

CIBCGlobalAsset Management is among the largestassetmanagers in Canada with over$200 billionin assets under management. CIBC Asset Management offers and supports a variety of investment products to meet the needs of investors in the Institutional, Mass, Mid and High Net Worth market segments.

The successful candidate willbuildand lead the execution ofdata-informedproduct marketing strategiesforCIBCGlobalAsset Management’sinvestmentproducts,specifically exchange traded funds (ETFs).Reporting to the Director,ETFMarketing, the Senior Manager, Product Marketing willbe a critical partner across theentire business, working closely with Product,Global Distribution,and the rest of theWealthMarketing teamto bring the right value proposition, positioning, messaging,andchannel strategiesto life.

At CIBC we enable the work environment mostoptimalfor you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

The expected annualized base salary range for this role is $105,000 - $115,000.

The base salary is determined by a variety of factors, including the candidate’s skills, experience, and job-related knowledge, as well as geographic location and specific business needs. Our compensation philosophy supports ongoing growth and development, enabling progression within the salary range as team members advance in their roles.

In addition to base pay, compensation for this role includes participation in an annual discretionary incentive or bonus program.

We are committed to providing fair, equitable, and competitive compensation opportunities for all employees and we encourage open conversations about compensation throughout the recruitment process.

HowYou’llSucceed

Product positioning and messaging.With a strong understanding of the investment industry,you willwork closelywith theETFproduct team tocombinecomplex product informationwith expert storytelling tocraft compellingpositioning and messaging of ourETF productsin the market.
Product marketing go-to-market. Lead the creation, development, and execution ofETFproduct marketing projects, including fund launches, product management changes,and opportunistic salescampaigns.
Campaign development and execution.Integrate business goals and projectobjectivestolead anddevelopcompellingmarketing campaigns across owned and paid media, working with internal and external agenciesand media partners.
Relationship and stakeholder management.Partner with internal stakeholders to understand the businessobjectivesandidentifymarketing opportunities based on insights, marketresearchand other relevant data.You will build andmaintainstrong relationships at all levels of the organization.
Measureimpact.Establish measures of success formarketing campaignsand share progress, insights, and recommendationsforoptimizingresultswith other teammembersand leaders across the organization.

Who You Are

You have a degreespecialization in Marketing, Business or Commerce(CFA, CIM, CSCconsidered an asset).
You candemonstrate5+years ofindustry-relatedmarketingexperienceand haveaproventrack recordof marketingofinvestment products(mutual funds, ETFs,managed solutions),and a deep working knowledge ofasset classesanddistributionchannels.You have experienceworking with media, including advertising,sponsored contentand PRand have working knowledge of Morningstar Direct, Seismic,Adobeand Microsoft Office.
Your influence makes a difference.You inspire outcomes by sharing yourexpertise.You are an exceptional communicatorand presenterwho canidentifythemes, build acreativenarrativeand secure buy-infrom internal stakeholders.You are detail oriented with a strong understanding of investment industry regulations.
You act like an owner.You thrive whenyou'reempowered to take initiative, go above and beyond, and deliver results.You have the abilityto prioritize and deliver multiple tasks and projects effectively within a defined timeline. You can effectivelymanage agency scope of work, budgets, and invoicing.
Values matter to you. You bring your real self toworkand you live our values - trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]
CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.
You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).
We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 12th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Analytical Thinking, Campaign Development, Communication, Customer Engagement, Marketing Campaign Analysis, Marketing Planning, Operational Efficiency, Project Management, Teamwork

Senior Manager, Investment Product Marketing (etfs)

Key Details

Top Skills Required

Top Benefits

Description

Job Details

Required Skills

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