Social Media Manager

Company Description

We’re RCL - Reitmans Canada Limited. We’ve been part of the fabric of Canada’s fashion landscape since 1926, and today, we’re elevating our iconic brands – Reitmans, RW&CO, and PENN. Penningtons – more than ever before.

Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all. 

With close to 400 stores nationwide and collections designed right here at home, in Canada, we offer an exceptional customer experience. What drives us? A clear vision, unwavering commitment to our customers, and the passion of our thousands of employees across the country.

Job Description

Shape the conversation. Build the community. Make an impact.

At RW&CO., style is more than what you wear. It’s how you show up, express yourself and make your mark.

We’re looking for a Social Media Manager who lives and breathes social, understands fashion and culture, and knows how to turn great content into meaningful connections.

You’ll be the voice behind RW&CO.’s social presence, bringing fresh ideas, bold storytelling and a strong creative point of view to every platform. From spotting the next trend to creating scroll-stopping content, you’ll help shape how our brand shows up, connects and grows.

This is a role for someone who thinks strategically, creates instinctively and knows that building a community is about more than likes and followers.

What You'll Do

• Own the social vision. Lead and evolve RW&CO.’s social media strategy, content pillars and brand voice, keeping us relevant, distinctive and ahead of the conversation.
• Create content that connects. Bring fresh, culturally relevant ideas to life through compelling storytelling, short-form video and engaging social-first content.
• Build a community, not just a following. Spark conversations, engage our audience and turn followers into passionate brand advocates.
• Stay ahead of what's next. Keep your finger on the pulse of fashion, culture, creators and emerging platforms, turning trends into authentic brand moments.
• Turn insights into impact. Track performance, test new approaches and optimize content and paid amplification to drive engagement, reach and community growth.
• Make collaboration happen. Partner with Creative, Marketing, E-commerce, PR and Media teams to bring campaigns to life and create a consistent, impactful brand experience.

Qualifications

What You Bring

• Proven experience owning social media strategy and growing engaged communities, ideally within fashion, lifestyle or consumer brands.
• A strong creative eye, exceptional storytelling skills and a natural ability to capture a brand's voice.
• Comfort using AI and emerging creative tools to work smarter, move faster and push creative boundaries.
• Hands-on experience creating social-first content, particularly short-form video for Instagram, TikTok and emerging platforms.
• A deep understanding of social trends, platform algorithms, audience behaviour and creator culture.
• A performance mindset. You know how to turn data, insights and experimentation into stronger content and measurable results.
• A curious, resourceful and collaborative approach, with the confidence to bring bold ideas forward and make them happen.
• Bilingual in French and English, with strong communication and writing skills in both languages.

Your Impact

You'll help make RW&CO. a brand people don't just follow — t hey connect with, talk about and want to be part of.

Your success will be measured by the strength of our community, the relevance of our content and the impact social media has on brand awareness, engagement and growth.

Ready to shape what's next for RW&CO.?

Bring your creativity, your perspective and your passion for social. We want to hear from you.

Additional Information

What Sets Us Apart:

• Ultimate Flexibility*: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
• Well-Being First: Access a comprehensive benefits program designed to take care of you.
• Flexible Time Off*: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
• Exclusive Discounts*: Enjoy 50% off regular-priced items from PENN. Penningtons, Reitmans, and RW&CO.
• Referral Rewards*: Refer your professional network and earn a bonus for helping us grow our talented team
• Growth opportunities*: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.

*Certain conditions apply

Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract.

Reitmans (Canada) Limited is an equal opportunity employer committed to a diverse, inclusive, and accessible workplace where everyone belongs. If you are contacted for an employment opportunity, please advise us of any accommodation required throughout the recruitment process. All information provided will be kept confidential and used solely to support an accessible candidate's experience.

The use of Artificial Intelligence may be used for candidate screening purposes.

We thank all applicants. Only selected candidates will be contacted.

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