Senior Manager, Programmatic

Agency:

Omd

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Performance Management

• Master Media and buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges
• Understand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations
• Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing Programmatic to increase share of budgets
• Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization
• Able to make compelling arguments based on data and results for more client data access
• Hands-on execution and management of day-to-day performance of client campaigns
• Mine campaign, ad server, impression, and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth
• Develop at minimum 2 best practices per year leading to incremental business growth
• Work with the Product team to enhance the utility of existing trading-related technologies and define future industry-leading capabilities
• Execute Omnicom and 3rd party planning, activation & measurement tools as client needs dictate

Programmatic Planning

Assist Agency teams with client strategy development, annual account plans, and marketing solutions for clients

• Work closely with agency account teams and brand clients to develop best-in-class solutions
• Increase Programmatic revenue and/or market share through new client development and upsell of existing clients
• Translates client goals and KPI’s to platform activation strategies/tactics
• Develop and implement all media mix logistics, definitions, processes at client-level
• Communicate day-to-day format, screen, platform performance to clients and agencies as needed

Organizational Management

• Demonstrates leadership through influence with Agency and Programmatic counterparts.
• Train team members and others on Programmatic Buying best practices
• Develop relationships with other Programmatic Buying professionals to share best practices and lessons learned
• Own a deep Technical understanding of Omnicom and 3rd party planning, activation & measurement tools
• Develop people and team management skill

Salary range is $70,000 - $80.000

$75,000-$80,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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