Public Relations And Communications Specialist

Join a diverse and talented team 

Exclusive job perks

• 50% discount on all products; 
• Flexible hours; 
• Opportunities for advancement within the company; 
• Being part of a family-owned business committed to the community; 
• Performance bonuses (in-store sales or management position); 
• Recognition program for years of service; 
• Innovation program to encourage idea sharing; 
• Referral bonus ; 
• Dayforce Wallet (pay on demand: you’ll be able to access a portion of your pay as soon as your shift ends). 

For full-time employees: 

• Group insurance plan; 
• Three (3) to five (5) paid personal days (depending on the position); 
• Minimum of 2% employer contribution to your RRSP. 

The purpose of the role

Reporting to the Public Relations and Communications Manager, the Public Relations and Communications Specialist has the role of designing and implementing press relations strategies to promote the brand and products of the la Vie en Rose banner. This person will have to ensure the achievement of the established objectives to increase the visibility and notoriety of the banner in Canada.

Key responsibilities

• Develop and maintain excellent relationships with traditional Canadian fashion and lifestyle media to maximize media coverage and generate positive exposure for the brand.
• In partnership with their manager, contribute to strategic season planning, ensure their proper implementation and establish relevant key performance indicators.
• Design and implement innovative communications strategies and initiatives, including special events and strategic partnerships, to increase brand awareness.
• Develop and coordinate the creation of appropriate public relations tools for the various launches and campaigns and ensure their sending.
• Coordinate flat shots of products for the needs of the department.
• Be responsible for creating, planning, organizing and carrying out public relations events.
• Coordinate work with the rest of the Public Relations team.
• Monitor and analyze trends in the fashion industry, as well as the performance of communication campaigns, to identify opportunities for improvement and optimization.
• Maintain fluid communication with members of the marketing department and ensure the sharing of information.
• At the request of their superior, carry out any other task related to their skills.

Your profile

• Autonomy and proactivity: You are independent, solution and results oriented, with the ability to take initiative.
• Attention to detail and organization: Precision and a sharp sense of organization are your major strengths.
• Multi-project management: You excel at managing multiple projects simultaneously, meeting deadlines, and working efficiently in a fast-paced environment.
• Budget management: You know how to manage a budget optimally, maximizing profits for the company.
• Creativity and passion for traditional media relations: Your creativity is boundless, and you have a passion for media relations.You have an excellent understanding of the media landscape in Canada.
• Communication and idea exchange: You excel in communication and idea exchange, with a passion for fashion and marketing.

Requirements

• Bachelor's degree in public relations, communications, marketing or equivalent.
• 5 years of relevant experience in the retail or consumer industry.
• Excellent written and verbal communication skills in French and English (the person will have to speak to various media across Canada).

Permanent, full time

#Marketing

The information on this site is for information purposes only and is not intended to have legal consequences. This is an ongoing role rather than a newly created position. La Vie en Rose is committed to employment equity. La Vie en Rose has put in place an adaptation process that provides accommodation for selected candidates for an interview.