Chief Marketing Officer (CMO)

For a CMO, that's a rare seat: the chance to define a category, not just compete in one. You get to market a marketing product to marketers and collaborate with a CEO who is a Marketer himself and truly understands Marketing, brand and the value it brings.

Oh, and we have a bit of fun while doing it, too!

The Role

Knak is looking for a builder CMO to lead our next stage of growth. As a fast-growing B2B SaaS company, redefining how enterprise marketing teams produce campaigns in the AI era.

This is not a role for someone looking to inherit a finished marketing machine. We need a leader who can build the machine - someone who has created pipeline, built teams, collaborated and built strong relationships with Sales, developed brands and operated successfully through ambiguity and rapid change.

You will own Marketing end to end, with particular emphasis on pipeline creation, demand generation and company-level GTM strategy. You will also partner closely with our strong product marketing leadership, Sales, Product and Customer teams. 

What we’re looking for 

• A proven B2B SaaS marketing leader who has helped scale a company through a meaningful high-growth stage, ideally from roughly $20M toward $100M+ ARR and has done so without burning a gazillion dollars.

• Deep, hands-on experience building enterprise demand generation across digital, field/events, partners and other channels — with clear accountability for pipeline and revenue.

• A builder who moves quickly, experiments, makes decisions with imperfect information and can operate without everything being predefined.

• The ability to go high and low: from company strategy, positioning and executive communication to product details, campaigns, launches and funnel performance.

• A strong talent leader who can recruit A players, raise the performance bar and make difficult people decisions when necessary.

• Strong brand and creative judgment, with the resourcefulness to find unconventional ways to win without relying on massive budgets

Roles & Responsibilities

• Own Knak’s marketing strategy and execution end to end.
• Build and scale a marketing organization designed to support Knak’s next stage of growth.
• Lead pipeline creation and demand generation with clear accountability for pipeline and revenue.
• Develop and experiment with enterprise demand generation across digital, field and events, partners, and other channels.
• Help shape company-level go-to-market strategy in close partnership with Sales, Product, Customer, and product marketing leadership.
• Build Knak’s brand and develop creative, resourceful ways to increase awareness without relying on massive budgets.
• Operate effectively through ambiguity and rapid change, moving quickly, experimenting, and making decisions with imperfect information.
• Work across both strategic and tactical priorities, from company strategy, positioning, and executive communication to campaigns, launches, product details, and funnel performance.
• Build and lead a high-performing marketing team, recruiting strong talent, raising the performance bar
• Help establish Agentic Marketing Production as an important new category for enterprise marketers.