Marketing Coordinator

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description

This role is based in our Toronto Office

We are seeking dynamic Marketing Coordinators to join our teams for the One Of A Kind Show and the Interior Design Show (IDS). In these roles, you will play a pivotal part in executing innovative marketing campaigns, driving audience engagement, and delivering impactful multi-channel marketing strategies.

As the Marketing Coordinator for the One Of A Kind Show, you will focus on executing marketing campaigns designed to grow target audiences and client databases, secure consent to market, and encourage prospects to engage with relevant Informa content. You will develop and deliver a variety of multi-channel marketing activities while driving community engagement. Your efforts will be instrumental in increasing community membership, boosting web traffic, and driving conversions.

For the Interior Design Show (IDS), you will be responsible for strategizing and executing marketing campaigns to grow and engage our audiences. This includes developing and delivering a diverse range of multi-channel marketing activities. Additionally, you will plan and manage paid campaigns, foster community engagement, oversee localized content calendars, build strategic partnerships, and drive web traffic to maximize ticket sale conversions.

These roles offer an exciting opportunity to make a meaningful impact on two of Informa’s premier events. If you’re passionate about marketing, audience engagement, and creating innovative campaigns, we’d love to hear from you!

The key objective of the role is to execute marketing campaigns that drive target prospects to engage with our events and gain real traction.

• Partner with colleagues, brand partners, and external agencies to define marketing tactics along the customer journey, build brand awareness and consideration, and drive the acquisition of new audiences.
• Plan and execute paid advertising buy planning, outreach and execution
• Develop and cultivate influencer and partner relationships in key markets 
• Partner with external and internal resources to develop and execute community and engagement content including an impactful content calendar executed through various media (e.g. roundtable events; webinars; op-eds; news insights).
• Establish automated email streams in Adestra across all consumer events and work with show teams to establish nurturing streams.
• Write, design and set up/launch prospect and customer engagement e-mail marketing activities using Eloqua or Adestra email tool.
• Manage marketing lists and follow database best practices.
• Manage day-to-day social content using social media deployment platform (Sprinklr); develop and plan social media strategy, execute all planned social posts, and manage community across all platforms.
• Manage website updates via Core/AEM tool (ongoing updates and uploads).
• Work with internal resources, external agencies and partners to develop campaign creative work and produce event signage and advertising.
• Ensure that all market-facing materials are on brand according to brand guidelines.
• Maximize usage of Informa systems and processes, adopting a best practice and facilitating developments in line with internal and external requirements.
• Be accountable for the allocated marketing budget.
• Provide weekly and monthly reporting and recommendations for optimization on marketing campaigns and social engagement to key stakeholders.
• Be present at select shows in person to support show execution.
• Stay up to date on the latest industry trends and make recommendations on what can be improved.

Qualifications

• Demonstrable experience in Campaign Management, executing a strategy that raises awareness, generates interest and desire, and solicits action.
• Experience in paid advertising strategy, planning, and execution with strong results.
• 2+ years of application of marketing digital metrics in day-to-day work.
• 2+ years of experience in e-mail marketing. Experience designing email marketing campaign automated flows, lead nurturing streams, managing lists.
• Proven ability to write content for social media, email, and web pages– samples will be requested.
• Knowledge of digital marketing, social marketing, content marketing, e-mail marketing.
• Graphic design and video editing skills considered an asset.
• Understanding of design and marketing/advertising creative principles – ability to judge quality of creative ad design.
• Community management background / driving organic social media engagement.
• Content marketing experience: art of using relevant, engaging content to attract and nurture prospects through the buyer journey.
• Strong relationship management and ability to nurture relationships with community members as well as collaborate across teams internally.
• Can demonstrate an entrepreneurial collaborative approach, bringing fresh and exciting ideas for marketing growth campaigns or new content/community initiatives.
• Prior experience in working cross functionally and being able to synthesize feedback in a concise and informative manner.
• Prior experience of coordinating projects, ability to prioritize and manage time efficiently.
• 2+ years practical experience of collateral production and design.
• Previous experience or training with CORE/AEM, Adestra/Eloqua, InFront.
• Experience with promoting events and digital activities that generate engagement.

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Comprehensive time off package: 10 vacation days, 8 paid emergency days, 1 paid day to celebrate your birthday and up to 4 paid volunteering days
• Work from almost anywhere for up to 4 weeks per calendar year
• Competitive benefits, including Share Match program
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $55,000-$65,000 CAD, based on experience. 

This posting is for an existing vacancy.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.  At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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