Senior Marketing Manager, Expansion

• Lifecycle Strategy & Ownership:Own the end-to-end journey for existing customers, including reengagement, and multi-product adoption. Partner with Product and PMM to design journeys and customer success paths that drive long-term retention.
• Contact Strategy & Governance:Act as the primary lead for the customer communication ecosystem. Define global contact policies and frequency caps to prevent marketing fatigue, ensuring a cohesive, high-value narrative that balances the needs of various business lines.
• Integrated Calendar Management:Own the master communication calendar for the customer base. Provide cross-functional visibility and lead the prioritization of high-impact expansion initiatives over lower-value noise.
• Revenue & P&L Impact:Taking accountability for expansion targets by filtering and prioritizing opportunities that offer the strongest P&L impact
• Advanced Funnel Optimization:Lead the analysis of usage funnels to identify friction points within both marketing channels and the product experience, partnering with Product to drive in-app growth.
• Cross-Functional Leadership:Serve as a key advisor to Product, Product Marketing and Revenue Ops on pricing, packaging, and GTM plans. Turn high-level business objectives into actionable lifecycle programs that ship and perform.
• Operational Excellence:Build the expansion marketing playbook, standardizing experimentation frameworks, measurement baselines, and reporting that can be scaled across the organization.
• Data-Driven Experimentation:Lead an experimentation roadmap tied to core KPIs like multi-product attach and first year retention. Move from reactive reporting to surfacing deep insights that influence future strategy.
• Other duties may be assigned.

• Experience:7+ years in lifecycle, CRM, or revenue marketing, with at least 3 years focused on post-upgrade expansion within a high-growth SaaS environment.
• Strategic Governance & Orchestration:Proven track record of managing complex customer contact strategies and global communication calendars. You possess the professional maturity to prioritize high-impact initiatives while protecting the user experience.
• Advanced Analytical & Financial Rigor:Expert-level ability to interpret complex datasets and build business cases. You are fluent in SaaS unit economics - including cohort retention, ARPU, and expansion rates and can translate these into actionable growth models.
• Architectural Mindset:Experience building expansion playbooks, including scalable experimentation frameworks, measurement baselines, and standardized reporting structures.
• Cross-Functional Influence & Storytelling:Proven ability to align cross-functional teams around shared goals. You can distill performance metrics into a compelling narrative that connects business objectives to the customer experience.
• Execution Discipline & High Agency:A proactive leader with a strong bias for action and the ability to manage multiple high-stakes workstreams from high-level planning through to optimization.
• Proven Revenue Impact:A demonstrated history of driving measurable revenue growth through sophisticated cross-sell, or retention programs.

Compensation

Perks and Benefits

• 🩺Comprehensive health and wellness benefits.Generous time off including a flexible vacation plan, a retirement savings program or pension plan matched to your local office, stock options for every full-time employee, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, fertility and gender-affirming benefits dependent on your region, and more.
• 📚Perks that matter.Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your local cluster.
• 🌱Working environments to help you thrive.Beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi. If you don't have access to a FreshBooks office, you receive a home office credit to set up your home office.
• 🤗Supportive peer group, mentors, and leaders.We care about each other across the organization and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact. 
• 🚀Accelerated growth.Comprehensive company onboarding, career development through continuous coaching, training, and learning on the job.

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