Field Marketing Manager-Acheson, AB

The Regional Marketing Manager leads planning, development, and execution of market-specific strategy and tactics to drive the success of our building products, customer engagement and overall brand perception. Additionally, the Field Marketing Manager acts as a liaison between local sales teams and the broader, national marketing team. 

Job Responsibilities

·                As a steward of the local business, the Field Marketing Manager propels key regional priorities and owns the planning, budgeting, coordination, and measurement of regional marketing efforts.

·                Promotes the existing product offering and drives new product adoption in the market.

·                Plays an integral role in developing marketing assets and sales literature alongside the design team – ensure required data is collected and proofing milestones are met.

·                Locally promotes national partner programs to highlight the value of doing business with our brands. Schedules customer meetings in tandem with the local sales team to gather customer insights and feedback on programs.

·                Work with Training Manager to ensure all customer engagement training opportunities are supported in market - working in partnership with local business units.

·                Provide marketing and campaign planning guidance to key dealers and contractors in an effort to generate leads and increase sales of Belgard products through cooperative marketing.

·                Ensure adherence of brand standards in the market.

·                Act as a marketing communications expert in providing best practice guidance to sales teams.

Job Requirements

·                Bachelor’s Degree in Marketing or Business or similar degree

·                3+ years of marketing or sales experience

·                Experience in the building & construction industry is a plus, but not required

·                Excellent communication skills – not only written and verbal, but able to effectively influence cross-functionally

·                Adept in MS Office products, especially PowerPoint and Excel

·                Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements

·                Ability to travel up to 20%