Marketing And Social Media Coordinator, Ebox

Key Responsibilities

• Maintain an active and consistent brand presence across social media platforms and coordinate community management projects.
• Manage and execute an editorial calendar for organic social media content across platforms, as well as other promotional marketing activities.
• Identify and monitor emerging social media trends to anticipate potential opportunities.
• Analyze the performance of organic content, provide recommendations based on results, and prepare performance reports.
• Support the marketing team in the creation, organization, and tracking of advertising and promotional campaigns.
• Create and manage engaging content and visual assets for social media posts, newsletters, and the company website.
• Update the website and optimize content to improve engagement and increase conversions, including content creation, image descriptions, and related elements.
• Coordinate the production of promotional materials and merchandise for events and sponsorships.
• Act as a liaison between customer service teams and external agencies to resolve issues arising on social media, while maintaining customer satisfaction and protecting the brand’s online reputation.
• Apply SEO best practices to web content to drive qualified traffic, improve customer experience, and increase the company’s visibility in search engine results.
• Assist with the planning and execution of special events and represent the company at events when required. • Collaborate with external agencies and internal teams to develop and implement promotional tactics.
• Monitor competitors and industry best practices across Canada to improve brand positioning.

Location: Hybrid work arrangement. 

Qualifications

• Bachelor’s degree in marketing, Communications, or a related field; or a Certificate in Community Management and social media; or equivalent relevant training.
• Minimum of five (5) years of experience in a similar role.
• Fluent bilingualism (English and French), both spoken and written.
• In-depth knowledge of social media platforms such as Meta, X (formerly Twitter), LinkedIn, YouTube, TikTok, Snapchat, and their respective advertising platforms.
• Experience in content creation.
• Customer service experience is considered an asset.
• Strong ability to manage multiple projects simultaneously.
• Proficiency in Google Analytics 4 (GA4) and performance management tools.
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, etc.).
• Knowledge of graphic design software (Photoshop, Illustrator, Canva, etc.), video editing tools (Final Cut Pro, Adobe Premiere Pro, After Effects, etc.), and Content Management Systems (CMS).
• Excellent writing and communication skills.
• Strong critical thinking and sound judgment.
• Excellent teamwork and collaboration skills.
• Creative, curious, and interested in emerging digital and social media trends.
• Strong adaptability, prioritization, and problem-solving skills.
• Excellent organizational skills and attention to detail.
• Versatile, proactive, self-motivated, and capable of working independently.
• Availability to travel for events and occasionally follow up outside regular business hours.