Social Media Specialist – Marketing & Brand

Alberta Blue Cross® is an Alberta based organization dedicated to delivering exceptional customer experience and community leadership. We’re committed to providing the best health coverage to over 1.8 million members and take an active role in promoting wellness. We believe in what we do—and place trust in our employees to deliver our vision.

Working at Alberta Blue Cross® means having a career where you’ll be recognized for your contributions. We value diversity, encourage our team members to maintain a healthy work-life balance and provide opportunities for career growth.

OVERVIEW:

We're seeking a strategic, results-oriented Social Media Specialist to lead Alberta Blue Cross's social media presence. As the social media subject matter expert, you'll develop and execute social strategies that strengthen brand awareness, grow audiences, drive engagement and support business objectives.

This role owns end-to-end social media planning, content development, community engagement, performance measurement and trend monitoring. You'll provide strategic guidance to internal stakeholders, manage key relationships with our Customer Services team and support employee advocacy through Amplify. The ideal candidate combines strong platform expertise, creativity and analytical thinking with the ability to turn insights into impactful social content and measurable results.

WHAT YOU WILL DO:

• Develop and lead Alberta Blue Cross's social media strategy, aligning channel priorities, content and engagement approaches with business goals.
• Plan, create, publish and optimize social content across platforms, ensuring content is engaging, audience-focused and channel appropriate.
• Monitor platform updates, audience behaviours, emerging trends, influencers and industry developments, translating insights into actionable recommendations.
• Support integrated marketing campaigns, brand initiatives, partnerships and organizational storytelling through social media.
• Analyze and report on social media performance, providing insights and recommendations to improve results.
• Maintain social media measurement and tracking practices, including analytics, campaign tagging and reporting.
• Lead collaboration with Customer Services to support community management, customer engagement and social listening.
• Manage and optimize social media tools and platforms, including Hootsuite and Amplify.
• Maintain content calendars, publishing standards and social media best practices.
• Support additional projects and initiatives as required.

WHAT YOU WILL HAVE:

• Post-secondary education in marketing, communications, public relations, digital media or a related field.
• 3-5 years of progressive social media experience developing and leading social strategies for a corporate brand or organization.
• Proven ability to independently build and execute social media strategies that deliver measurable business results.
• Expert knowledge of major social platforms, social media trends, audience behaviours and content best practices.
• Strong analytical skills with experience measuring performance, interpreting data and developing actionable recommendations.
• Experience with social listening, community management and customer engagement.
• Advanced knowledge of Hootsuite and experience with employee advocacy platforms such as Amplify.
• Understanding of paid, owned and earned social media, integrated marketing and social media measurement practices.
• Knowledge of emerging trends in social search, AI-driven discovery and digital content distribution.
• Excellent communication, relationship-building and stakeholder management skills.
• Strong strategic thinking, creativity, attention to detail and ability to manage multiple priorities.
• Proficiency with Microsoft Office; experience with Monday.com or similar project management tools is an asset.

This position will remain open until a suitable candidate is selected. 

Alberta Blue Cross® is an inclusive employer committed to a workplace that reflects the diversity of the communities we serve. We empower and are advocates for our team members by welcoming, respecting and valuing their unique perspectives, backgrounds, and experiences.

We offer the opportunity to work in an innovative, high-energy team-focused environment. If you have the qualifications we are looking for, apply online at careers.ab.bluecross.ca

A criminal record check satisfactory to Alberta Blue Cross will be required as a condition of employment, following a conditional offer.