Machine Sales Representative (MSR)

Toromont Cat is seeking an experienced and motivated Machine Sales Representative to support business development and strengthen customer relationships across the Capital region. Based out of Concord, this role requires a solid background in heavy construction and/or equipment sales and a proven ability to build long‑term customer partnerships in a competitive market.

As a Machine Sales Representative, YOU will experience: 

• Working within one of the safest organizations in the industry where your safety and well-being are our most important priority
• Working for the best in class equipment dealer and with the premium Caterpillar brand
• Opportunities to continuously Learn, Grow and Develop with our Toromont team through our internal Training teams that are geared for your success
• Competitive total rewards including: wages, benefits, and premiums (as eligible)
• An opportunity for flexible work schedules and opportunities across multiple locations across Eastern Canada

In a typical day, YOU will:

• Develop and maintain strong relationships with customers in the heavy construction and equipment markets, identify new business opportunities and grow market share within the assigned territory.
• Promote, demonstrate, and sell equipment and related solutions to contractors and key accounts.
• Prepare and present quotations, proposals, and sales presentations.
• Manage the full sales cycle, from lead generation through to closing.
• Maintain accurate sales forecasts, customer records, and activity reports.
• Coordinate with internal teams (service, parts, operations) to ensure customer satisfaction.
• Stay informed on market trends, competitor activity, and customer needs.

Must-haves for this role:

• Minimum 3–5 years of outside sales experience, preferably in heavy construction and/or equipment sales.
• Strong understanding of construction markets, contractors, and jobsite requirements.
• Proven track record of meeting or exceeding sales targets.
• Bilingual in English and French (spoken and written) preferred.
• Must reside in the Ottawa region.
• Valid driver’s license and clean driving record.
• Skills & Competencies
• Strong communication, negotiation, and presentation skills.
• Self-motivated with excellent time management and organizational abilities.
• Customer-focused mindset with a consultative sales approach.
• Comfortable working independently while collaborating with a broader team.
• Proficient with CRM systems and Microsoft Office tools.

About Toromont Cat

With over 4,000 employees and 56 locations from Manitoba to Newfoundland, Toromont Cat has a proven track record, industry knowledge, dealership infrastructure, and service mindset to ensure our Construction, Mining, and Power Generation customers succeed. At Toromont Cat, work is built around people's strengths, our products, technology and an outstanding customer experience and through our strong partnership with Caterpillar ™, Toromont Cat takes care of our employees who take care of our customers! When you join our team, you become a member of the Toromont family. Your success is our success!

Artificial Intelligence (AI)

Please note that our hiring processes involve the use of artificial intelligence (AI) tools to assist with screening, assessing, or selecting candidates; all final decisions are reviewed by our Talent Acquisition team to ensure fairness and compliance with applicable laws.