Senior Director, Product Strategy (AI, Data, Advertising)

The Senior Director, Product Strategy owns the vision and product roadmap strategy for Connected Solutions (Publicis Groupe’s AI & Data core products). They act as the bridge between client business needs and product capability: turning strategic priorities into a structured, sequenced business roadmap, and holding the line between strategic planning, tactical product design, and execution.  

They are a product champion and strategic storyteller, representing Connected Solutions in client-facing pitches, senior presentations, and internal alignment discussions. Ultimately, this person turns individual client opportunities into scalable commercial momentum, and ensures Publicis Groupe’s Connected Solutions evolve in response to client needs.

• BA/BS in Business, Marketing, or a related strategy discipline.
• 8+ years in product or marketing strategy, ideally within marketing/media agency environments.
• Demonstrated expertise in marketing workflows and where AI/agentic solutions create efficiency (e.g., campaign optimization, insight generation, audience planning).
• Experience building business roadmaps and rollout strategies for external clients or agency networks.

Preferred / Stand-Out Experience

• Experience rolling out agentic AI or automation solutions within marketing or media organizations.
• Familiarity with client and agency commercial models (licensing, packaging, service tiers).
• Background partnering with technical/engineering leadership without owning technical delivery.
• Experience running product advisory boards or structured client workshops.
• New business / growth experience.

• Eligibility: Candidates must be based in the Greater Toronto Area (GTA), possess valid Canadian work authorization, and be willing to commute to our downtown Toronto office.

• Hybrid schedule: Rotating 2-day / 3-day in-office schedule (Tue/Thu one week, Mon/Wed/Fri the next).

• Competitive annual vacation program, enhanced between Christmas and New Year’s when our offices are closed.

• Extended statutory holidays (we give our employees the Mondays and Fridays of provincial holidays so you can enjoy long 4-day weekends).

• 6 sick days per year and 2 personal days per year.

• Monthly cell phone allowance 

• Employer RRSP matching contributions of up to 2%

• “Work Your World” program, allowing you to work remotely for up to 6 weeks in any country where we have an office (50+ countries).

• Comprehensive group insurance benefits (medical and dental care, vision care, psychological and paramedical services, disability insurance, fertility support, and gender-affirming care).

• Internal support and guidance program for cancer, fertility, and gender transition. 

The salary for this position is $170,000 - $200,000 per year. Actual compensation will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This reflects what we reasonably expect to offer based on current market data.

We use artificial intelligence (AI) tools to support parts of our hiring process. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation, please contact Human Resources at [email protected].