Founding DTC Growth Marketing Manager, Silvie

Toronto or Waterloo, hybrid | Full-time | Reports to the CEO

Run Silvie's growth yourself: search, ads and social, from the first click to the first order.

Silvie

Silvie is the first consumer product from Pontosense, whose sensing technology is deployed in 24 countries. A small sensor on the wall detects falls and tracks sleep, health and wellness, with no cameras, wearables or pendants. There is nothing to charge and nothing to remember. Families get peace of mind. Older adults keep their independence and their dignity.

Why now

Silvie launches nationally in January 2027. The brand is being built now. What we need next is the person who makes families find it, trust it and buy it, and who knows which channel did it.

The role

This is the founding growth seat at Silvie. You own our three core channels yourself: search (SEO and AI search), paid ads, and social. You plan the campaigns, launch them, read the numbers and decide what gets more budget. You work with the Head of Brand and Marketing, who owns the brand and creative, and with product on the site and the funnel. This is a hands-on role. You don't brief an agency to do it, you do it.

What you'll own

• Search: SEO and AI search (AEO) so that when a family asks Google or ChatGPT how to keep a parent safe at home, Silvie is the answer
• Paid ads: Meta, Google and new channels, from targeting and creative tests to budget and bids, with CAC you can defend
• Social: organic content and creators on the platforms adult children actually use, built with Brand
• Conversion: landing pages, offers and checkout tests that turn traffic into orders
• The numbers: CAC, conversion and channel ROI, reported weekly, so every dollar goes where it works

What year one looks like

Silvie ranks for the questions families ask, in search and in AI answers. Paid acquisition runs at a CAC we know and can scale. Social is building an audience that buys. At least two channels are repeatable, and we put more money behind them because the data says so.

How we work

• Build it right, then make it better. People's safety rides on what we ship, so we test hard and never settle for good enough.
• Say it as it is. Kind and direct, at every level, including the CEO.
• Real impact. There is more room to make a difference here than at a company ten times our size.
• Do what you said. Trust is built on follow-through, and we return it with real ownership.
• Hard, and worth it. What we build keeps someone's parent safe at home. Rest well, it's part of the job.

This is for you if

• You have grown a consumer or DTC brand, and you have run SEO, paid ads and social yourself, not just managed someone who did
• You can show the campaigns, the content and the numbers behind them
• You have taste: you know a good ad when you see one, and why
• You make calls with limited data, then let the results change your mind

This isn't for you if

• You are a specialist in one channel and want to stay one
• You prefer to brief agencies rather than do the work
• You want a playbook. You'll be writing ours

You don't need to check every box. If this sounds like you, we'd like to hear from you.

Where this goes

As Silvie scales, this role grows into leading a growth team of your own.

What you get

• A sensor for your parents, on us
• Direct access to the leadership team. No layers.
• Fair pay. Impact decides your pay and your path, not tenure
• Hybrid in Toronto or Waterloo
• Health, dental and vision benefits

The details

• Pay: $100,000 to $150,000 CAD base salary
• This is a new role, created to grow the team, not a backfill
• How we hire: typically an initial interview, a short case, and a final interview in person with our CEO and members of the team. We may adjust this depending on the role
• We leverage AI tools in our hiring process, but prioritize human input and manual review

Our Commitment

At Pontosense, we are committed to creating a workplace that is inclusive and accessible to all. We value diversity and believe that everyone deserves an equal opportunity to succeed.

If you have a disability or special need that requires accommodation during the hiring process, please let us know. We will work with you to make the necessary accommodations to ensure a fair and positive experience for all applicants.

We strive to provide accessible communication and technology for our employees and customers and always look for ways to improve. If you have any feedback or suggestions on how we can improve accessibility in our workplace, please don't hesitate to contact us.

We are proud to be an equal opportunity employer and welcome candidates from all backgrounds to apply for open positions at our company.