Digital Affiliate Partnerships & GEO Specialist

A career as a Digital Affiliate Partnerships and GEO Specialist in the Digital Acquisition team at National Bank means you can become a specialist in developing and managing strategic digital partnerships. This position allows you to have a positive impact on the Bank's discoverability and digital acquisition thanks to your experience in business development, digital marketing and partnership management.

Your job

• Develop and maintain lasting relationships with aggregators, comparators, expert sites and strategic digital partners (affiliations).
• Identify opportunities for visibility, referrals, mentions and brand presence in ecosystems that influence MLLs.  
• Make recommendations to external partners and follow up on initiatives until they are implemented.
• Work with the SEO/GEO, content, communications, acquisition and brand teams to ensure priorities are aligned.
• Monitor the main aggregators, comparators and platforms that influence traditional AI-powered search results.
• Measure the results of initiatives using relevant performance indicators and communicate their impact to various stakeholders.
• Operationalise initiatives and ensure their effective deployment in collaboration with internal teams and external partners

Your team

In the Digital Delivery and Operations sector, you are part of a team of 9 colleagues and report to the Senior Manager – Digital Acquisition. Our team stands out for its collaborative approach, its ability to build promising partnerships and its commitment to continuously improve the Bank's digital visibility. Our goal is to offer you maximum flexibility to promote your quality of life. This includes a hybrid work environment and a flexible, adaptable schedule.

The Bank values continuous development and internal mobility. Our personalised training programs, based on on on-the-job learning, help you master your profession and develop new fields of expertise. Tools such as the Data Academy, language training, the Harvard Learning Centre and coaching and mentoring support are available to you at any time.

Prerequisites

• Experience in developing digital affiliations, acquiring, digital marketing or business development
• Experience in managing strategic partnerships and collaborating with external partners
• Solid understanding of content ecosystems, comparators, specialised platforms and performance marketing
• Knowledge of visibility and digital referral strategies
• Ability to analyse results, monitor performance indicators and make recommendations
• Knowledge of SEO, GEO and digital visibility strategies.