Content Marketing Advisor - Newsletter Products

A career as a Content Marketing Advisor in the Content team at National Bank means acting as a content specialist who transforms audience needs, business priorities and insights into relevant and engaging content experiences. You’ll apply content strategy across a range of initiatives, with ownership of the editorial strategy and management of our personal and business banking newsletters. This job allows you to have a positive impact on how clients engage with National Bank content thanks to your experience in content strategy, editorial planning, writing and audience engagement.

Your role 

• Develop content strategies that translate audience needs, business priorities and communication objectives into relevant content approaches across initiatives and channels. 
• Lead the editorial strategy and management of personal and business banking newsletters, shaping them as ongoing content experiences that provide value to clients. 
• Translate strategic and editorial priorities into content plans, audience approaches, messaging recommendations and annual, quarterly and monthly newsletter plans. 
• Identify, select and prioritize content opportunities from across National Bank, including advice, campaigns, business lines, partnerships and thought leadership. 
• Guide content development to delivery, creating briefs and recommendations and working with writers, designers, stakeholders and other collaborators. 
• Ensure content quality and strategic alignment, meeting brand, legal, regulatory and governance requirements throughout the content development process. 
• Analyze content and audience performance to recommend improvements to content, formats, workflows and future experiences.

You’ll take ownership of newsletters as a key content product while applying your expertise to a broader range of content initiatives. Working with business teams and specialists across National Bank, you’ll turn audience and business needs into effective content approaches, connect expertise and opportunities across the content ecosystem, and use performance insights to continually strengthen the relevance and impact of our content.

Your team 

The Marketing team consists of specialists who work in an agile, proactive, and collaborative manner to seize opportunities, stay at the cutting edge of technology, and continuously improve processes. 

Within the Brand, Content and Media department, you are part of a content team of 5 colleagues and report to a senior manager. Our team stands out for its collaborative approach, openness to new ideas and focus on continually improving the client content experience. We aim to offer you maximum flexibility to promote your quality of life. This includes a hybrid work environment and a flexible, adaptable schedule. 

The Bank values continuous development and internal mobility. Our personalized training programs, based on learning through action, allow you to master your role and develop new areas of expertise. Tools such as the Data Academy, language training, the Harvard Learning Center, and coaching and mentoring support are always available to you. 

Requirements 

• Hold a bachelor’s degree and 5 years of experience in content marketing, editorial strategy, digital communications, publishing or a related field. 
• Have experience developing and executing editorial programs, newsletters or channel-specific content strategies. 
• Demonstrate strong writing, editing, storytelling and editorial planning expertise. 
• Have experience managing content development across writers, subject matter experts, agencies or other internal partners. 
• Understand digital content ecosystems and how newsletters connect with broader editorial, web and marketing strategies. 
• Be able to interpret audience and content performance data and translate insights into actionable recommendations. 
• Portfolio: We’d love to see examples of your previous work in newsletters, editorial content, publishing or content marketing. 

Soft skills

• Strategic thinking 
• Editorial judgment 
• Agility and adaptability 
• Relationship building 
• Stakeholder management 
• Attention to detail 
• Collaboration 
• Ability to navigate ambiguity