Content Marketing Advisor - Financial Literacy

A career as a Content Marketing Advisor in the Content team at National Bank means acting as a content specialist who transforms audience insights, business priorities and financial topics into relevant and engaging content experiences. You’ll apply content strategy across a range of initiatives, with a particular focus on bringing financial literacy to life through social media. This job allows you to have a positive impact on how clients engage with National Bank content thanks to your experience in content marketing, social media and editorial planning, and your ability to turn strategy and insights into effective content.

Your role 

• Develop content strategies that translate audience needs, business objectives and editorial priorities into relevant content approaches across channels.
• Lead financial literacy social media planning, developing editorial calendars based on audience insights, seasonality, business priorities, market opportunities and marketing campaigns.
• Translate research, financial topics and business objectives into clear content strategies, creative briefs, editorial angles and engaging content concepts.
• Guide the development and optimization of content, working with agencies, subject-matter experts and internal partners from briefing through approval and delivery.
• Ensure content quality and strategic alignment, incorporating stakeholder feedback and meeting brand, legal, regulatory and governance requirements.
• Coordinate multidisciplinary stakeholders around shared objectives, content priorities and opportunities to create, optimize or amplify content.
• Analyze content performance and audience insights to recommend improvements to content, formats, processes and future experiences.

You’ll play a leading role in bringing financial literacy to life on social media while contributing your content expertise to a broader range of initiatives. Working with agencies, business teams and internal specialists, you’ll turn strategy and audience insights into effective content, connect opportunities across the content ecosystem and use performance results to continually strengthen its impact. 

Your team 

The Marketing team consists of specialists who work in an agile, proactive, and collaborative manner to seize opportunities, stay at the cutting edge of technology, and continuously improve processes. 

Within the Brand, Content and Media department, you are part of a content team of 5 colleagues and report to a senior manager. Our team stands out for its collaborative approach, openness to new ideas and focus on continually improving how we engage audiences. We aim to offer you maximum flexibility to promote your quality of life. This includes a hybrid work environment and a flexible, adaptable schedule. 

The Bank values continuous development and internal mobility. Our personalized training programs, based on learning through action, allow you to master your role and develop new areas of expertise. Tools such as the Data Academy, language training, the Harvard Learning Center, and coaching and mentoring support are always available to you. 

Requirements 

• Hold a bachelor’s degree and 5 years of experience in content marketing, social media, digital communications or a related field. 
• Have experience developing and executing content strategies, editorial calendars or social media programs. 
• Demonstrate strong writing, editing and creative briefing expertise. 
• Have experience working with agencies and coordinating content with multiple internal partners. 
• Understand digital content ecosystems and how social media connects with web, editorial and other marketing channels. 
• Be able to interpret content and audience performance data and turn insights into actionable recommendations. 
• Portfolio: We’d love to see examples of your previous work in financial literacy, social media, digital content or content marketing. 

Soft skills

• Agility and adaptability 
• Ability to navigate ambiguity 
• Relationship building 
• Stakeholder management 
• Strategic thinking 
• Attention to detail 
• Collaboration 
• Initiative